Expressive type + unique visual solutions = clear transmission of who you are and what you offer to your customers.
portfolios > brand identity
I worked with a team to evolve the existing prAna logo to align with the company's growing female customer base.
Design Catalytix was the brainchild of Ross Evans, the inventor of the Xtra Cycle. We sliced up strands of a DNA helix to form the DCX initials.
Brand identity system for the Pattabhi Jois family, the founder of Ashtanga Yoga. The background is one of my abstract oil paintings.